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Programs That Launch. Teams That Deliver.

Cross-functional leader with a track record of driving product launches, brand campaigns, and operational initiatives from concept through measurable outcomes — across consumer brands, digital products, and nonprofits.

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15+ years

Professional Experience

Web + Mobile

Product Launch Experience

5 years

Consumer brand experience

100+

Volunteer workforce led

Fortune 500

Client delivery

Multi-site

Operations Leadership

ABOUT ME

From Concept to Launch: Building Programs, Experiences, and Teams That Deliver Results.

I am a Program and Project Management professional with experience leading product launches, marketing initiatives, operational transformations, and large-scale community programs. My background spans consumer brands, digital products, experiential events, and organizational leadership, with a focus on bringing cross-functional teams together to deliver meaningful outcomes.

SELECTED PROJECTS

MY EXPERIENCE

Professional Background

Program Director

Legacy Nashville

Project & Product Manager

Softway

Creative & Production Manager

Heartstone Pictures

Lead strategy, operations, and program execution for a multi-site non-profit serving 250+ weekly participants and supported by a workforce of 100+ volunteers. Oversee large-scale events, volunteer development, stakeholder communication, and organizational growth initiatives that increased attendance by 40%.

Managed cross-functional teams delivering digital products, leadership development programs, and culture transformation initiatives for Fortune 500 clients. Led project planning, stakeholder management, product launches, and Agile delivery across web, mobile, and live learning experiences.

Managed international and domestic media production projects from concept through delivery, coordinating logistics, resources, vendors, and creative teams. Oversaw production operations in high-complexity environments while ensuring projects remained aligned to scope, schedule, and quality expectations.

Marketing Manager

Digital Marketing Manager

PR Spokesperson + Brand Ambassador

Moody Gardens

Blue Bell Creameries

SPI

Developed and executed strategic marketing campaigns, digital content initiatives, and brand engagement programs designed to increase audience participation and revenue. Managed campaign planning, creative development, and cross-functional collaboration to support organizational growth.

Led digital marketing, content creation, and promotional campaigns supporting major attractions and strategic partnerships, including nationally recognized entertainment brands. Developed integrated marketing initiatives that increased audience engagement and improved campaign performance.

Represented one of America's most recognized consumer brands through media appearances, community engagement, and national promotional tours. Served as a trusted public-facing spokesperson, delivering consistent brand messaging across television, radio, social media, and live events.

EDUCATION

BAYLOR UNIVERSITY

BACHELOR OF ARTS

Journalism, Public Relations & New Media

Film & Digital Media

Let's Chat

Thank you for reviewing my work. Please send an email to get in touch.

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© 2035 by Jenalee Alexander.

 

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